Report Of Coca Cola Marketing Analysis Marketing Essay

Report Of Coca Cola Marketing Analysis Marketing Essay The operating environment of our company contains two parts: the macro-environment and the micro-environment. Macro-environment: Entering into the 21st century, the material production of the society has been abundantly riched and the standard of living of people has been greatly improved. The UK beverage market is going through an environment of constantly meeting the material and cultural needs of people. The consumption concept of pursuing healthy and fashionable lifestyle becomes more and more important. People constantly strive for excellence and dedicate to the pursuit of aggressiveness. The number of people that concern about the nature and health is constantly increasing, while some products of the Coca-Cola and their fashion sense and metropolitan image are consistent with the characteristics of modern peoples entertainments and the development of living space(Wette Kristensen,2005). They also comply with the demand of low calorie of the consumers, so it will be subject to the general consumers. Micro-environment: Generally speaking, Coca-Cola has the stable and strong suppliers and intermediaries with scale. The supply chain is relatively clear. It can constantly adjust its supply chain and value chain according to the actual situation. This has great relationship with creating the stable kingdom of Coca-Cola(Jens Rupp,2009). There are basically only two competitors within the industry of the US soft drinks for the two companies account for 70% market shares. But there are some differences between these two brands in the customer experience and the impression. Both have a long history and great advertising investment. The influence of history and advertisements make the two brand Coca-Cola and Pepsi become the symbol of American culture. For various reasons they form a great industrial monopolies. Currently Coca-Cola continues to develop to a new direction. (2)Competitive regional analysis The main rival of Coca-Cola in the beverage market is the other existing competitors and potential competitors. Among them, the existing competitors include foreign competitors and local competitors. The foreign competitors-Pepsi Cola is the largest available competitor. Pepsi Cola is one of the worlds most successful companies of consumer goods. The two companies monopolize the cola market in the world (Eileen P,Anderson-Fye ,2004). Currently in the UK, they are popular in different cities. The local brands are Coca-Colas local competitors. These brands in the UK have a relatively fixed group of consumers and the local consumers have formulated certain consumption habits, which is also a strong rival of Coca-Cola. (3)SWOT Analysis Advantage (strength) The worlds largest soft-drink giant, it has the advantages of strong manufacturers and great global competitiveness. Strong marketing capabilities, systems and corporate advertising. Brand image grows deeply in peoples minds, has become one part of consumers life. The Mystery formulations of the core product are extremely confidential, so its popular for 100 years without failure. Access deployment is rather complete, and has the strong sales channels of fast food.Innovative and highly competent, the most representative product is the launch of Diet Coke.High market share, more market leading brand products.Products have the characteristics of convenience, the unique flavor and the fair price and so on.Product life cycle has the patterns of loop recycling, remains intact.Recently it announces that the employee stock option is one part of salary transfer fee, which will fully reflect the financial condition of enterprises. Disadvantage (weakness) Large organizations, control is not easy.Consumers stereotypes to the products unhealthy beverages containing the ingredients of caffeine in cola, and could easily lead to obesity and other health problems. The product identification of major consumer groups (younger) is slightly worse than Pepsi. Access of bottled drinks is over the wide range and its more difficult to control the final product quality of consumers. Opportunity General soft drinks industry can enter into the industry with low barriers, however its hard to develop into the cross-marketing level.Carbonated beverages are more suitable for the demand of the younger, especially for Latin America and the Asia-Pacific countries. The proportion of young people is rapidly improving which brings the industry more business.Brand image of beverage has a deep influence to the sales condition. Threat The alternative of other Non-cola carbonated beverage products of other alternative is still quite possible.The pursuit of health consumers will definitely reduce the consumption of carbonated beverages. The competition of beverage market competition is quite fierce. The main rival Pepsi is a huge threat. Over the past few years, the performance of Coca-Cola is stagnant while the Pepsi is continuous growing. (4)PEST Analysis: Analysis of political and legal factors: the British political environment is stable, the production is developing and people live and work with high level. The legal system is more perfect. Coca-Cola has to be in accordance with the British laws and regulations when takes various marketing activities to achieve better development in the UK. This can bring more advantages and opportunities to Coca-Cola. Analysis of economic environment factor: the treatment of the UK to the foreign investors is very favorable. Foreign and British businesses get the same tax, financial subsidies, new technology development subsidies. Because of the complete base facilities, transport facilities, communication equipment, stable political environment and other advanced and favorable conditions, they are enormously attractive to foreign investors. In addition, the UK is a developed country and has a relatively high level of economic development. (Springer US,2003). So the product quality competition is more important that the price competition if Coca-Cola want to be well developed in the UK. Analysis of technical factor: due to the rapid development of science and technology, the cycle of using new technology in new product has been greatly shortened. The product renewal of beverage industry has speed up. At the same time the promotions are becoming more diverse. Analysis of Social and human factors: the UK is a country filled with elegant atmosphere. But it also has the side of young and enthusiastic. The British are taking care of the life quality and spiritual enjoyment. 2. Marketing positioning (1) Market Segmentation 1) segment by the purchasers age: According to the market survey, the main consumers of Coca-Cola are the younger with the age from 15 to 34. They account for more than half of the whole consumer group. The young generation are open-minded and they pursuit healthy, fashionable and high-quality life. Therefore the natural and healthy Coca-Cola which is consistent with the trend can meet their requirements. 2) segment by the purchasing factors: Interest segments of market age numbers psychology preferable brand taste Heavy consumer Pursuit fashion and trendy and like to buy foreign brands Soda product Health and beauty 20-34 Heavy consumer Pursuit fashion, health and leisure, with more pressure and eager to relax Functional beverage or packaged water with caffeine and vitamins Health and care >35 Light consumer Conservative, pursuit stability, peace and the longevity of life Healthy and nutritious (2) Target Market Through market segmentation, we decide to choose the 18-29 year old consumer group as our target market. Because the consumers with this age are the main consumers of the Coca-Cola products. Besides, as there are lots of universities in Britain, the target group can form the market that is large enough and has some potential. Moreover, since the consumption attitudes of college students change and the income levels of young white-collar increase, the purchasing ability of the group has been improved in some extent. Meanwhile the young people have a higher Coca-Cola brand loyalty. As long as our products can make a breakthrough on taste and function, it will win the consumers heart easily. Develop with the way of regional agency, that is using large cities such as London, Oxford, Cambridge, Birmingham, Liverpool and so on to drive the small market. Take the chains and supermarkets as the main distributors. (3) Marketing Strategy Coca-Cola is an enterprise that keeps pursuitting innovations. After successful developed the non-cola carbonated drink smart series, it introduced a natural non-carbonated fruit juice and successful realizes the product diversification. Its product is coherent. On the other hand, as the boss of beverage industry, Coca-Cola has a clear competitive advantage.(Fiona Scott Morton,Florian Zettelmeyer,2004). First of all, it maintains a concentric development and its own technology, equipment, staff, cost and other advantages provide a solid backing to the development of tea drinks. Second, the Coca-Cola has the worlds most mature, stable production capacity and the fastest distribution channels. The market of tea drinks becomes a corollary. In the end Coca-Cola has a well brand reputation. So we put the favorable market segment as a starting point and focus the strength and advantages of the enterprise in one market segment to obtain success. And then through the spread role of the targe t market to enlarge the vertical depth of consumers. (4)The effect of marketing strategy Segment the market by selecting the 18-34 years of age to learn the needs of market segments and take intensive marketing activities. Then the strong market position can be achieved in the market segments. The enterprise can save substantial operation costs and win the high return on investment as a result of specialized production, distribution and promotion. 3. Advertising Campaign a. advertising strategies (1) advertising objectives: improve the brand image and product awareness (2) advertising theme: happy life (3) performance style: easy sunshine (4) advertising slogan: create an infinite future with Coca-Cola together b. media strategy Media types Characteristic Ads budget Arrival rate Frequency (weekly) Our-door ads Repetitive, with the combined effect of symbols and actions 3500 80% 3 broadcasting low cost, flexible information dissemination, timely, wide spread, 2500 60% 2 network effectively attract the target audiences attention, and interact directly with consumers 3000 80% 2 newspaper Lasting preservation of information, high trust 1000 50% 1

Does Airport Security Make Us Safer? Essay -- airport security is utte

On the morning of 22 March 2016, three coordinated nail bombings occurred in Belgium: two at Brussels Airport in Zaventem, and one at Maalbeek metro station in Brussels. In these attacks, 32 victims and three suicide bombers were killed, and over 300 people were injured. Another bomb was found during a search of the airport. Islamic State of Iraq and the Levant (ISIL) claimed responsibility for the attacks.[1] 1. "Another bomb found in Brussels after attacks kill at least 34; Islamic State claims responsibility". The Los Angeles Times. Retrieved 22 March 2016. It has become a regular part of air travel, the common airline passenger expects to have to undergo certain screenings before they ever board an aircraft. The procedure of removing shoes, jackets, belts, laptops, etc. has become a regular occurrence and most people feel a feeling of security because these precautions are taken with every passenger. But are travelers as safe as they feel? Airports are broken into five areas of security, the Public area, Sterile, SIDA (Secure Identification Display Area), Air operations Area, and Secure. The common thoughts about security breaches at an airport are those of someone getting through the sterile area, this area is where individuals are screened prior to getting to the aircraft gates. The reason for this perception stems from the attacks on the morning of September 11th 2001, where nineteen hijackers made it through security screening and on to four aircraft leading into the worst loss of life due to terrorism in the history of the United States. However, this paper will focus on the latter security areas through the security precautions taken to try and prevent unauthorized access as well as notable failur... ...13, from http://www.nec-nis.co.jp/en/product/videosecurity/hbacs/ Oliver, B. (2013, February 20). Investigation: Airport security - Dallas News | myFOXdfw.com. Investigation: Airport security - Dallas News | myFOXdfw.com. Retrieved November 18, 2013, from http://www.myfoxdfw.com/story/21290524/investigation-airport-security Pescador, K., Renga, A., & Gay, P. (2012). N/A. San Diego International Airport, Lindbergh Field (p. 110). s.l.: Arcadia Publishing (SC). Stereovision. (n.d.). The ultimate in anti-piggybacking technology. Stereovision. Retrieved November 20, 2013, from http://www.boonedam.us/securityaccess/stereovision.asp Stoller, G. (2011, July 12). Airport security breaches since 2001 raise alarms. USATODAY.COM. Retrieved November 24, 2013, from http://travel.usatoday.com/flights/story/2011/07/Airport-security-breaches-since-2001-raise-alarms/49326312/1

Riordan Manufacturing

Running Head: Process Design for Riordan Manufacturing Process Design for Riordan Manufacturing: Inception to Production Planning Writer’s Name Course Name, Semester No, Class Level Supervisor Name September 23, 2009 Introduction The present paper discusses the proposal package for Riordan which handles each step of electric fans from inception to production. It includes the material requirement planning phase of fans being manufactured at the China Plant. There is further analysis of existing process for the production of the Riordan electric fans. It provides the basic outline for designing the new process to remove the bottleneck in the process to optimize it for meeting the demands of customer by supply-chain concepts. Production forecast for the Riordan electric fans is discussed along with implementation plan of Lean Production using Gantt Charts. Finally, cover letter describes the coordination of aggregate operations planning and suggested TQM process to define the strategic objective of the company. The MRP for the Manufacturing of the Riordan Electric Fans The China plant of Riordan Manufacturing is the production unit which applies material requirement planning to meet the time-phased requirement of material for assembled units or fan production operations. Raw materials are collected at receiving departments. These are processed to make it suitable for molding departments. The molded unit acts as input for trimming department which can be selectively used for creating further parts. Sometimes, it can become waste by-products. The trimmed parts are assembled at the assembly department to create higher components. These components are handled at packaging department. The shipping department supplies the packaged units of electric fans for distribution unit. (University of Phoenix, 2009). There are scrap materials from each department which is creating a concern for the firm. There is need of minimizing the waste products from each operational unit to reduce the cost of fan production. The manufacturing unit in Hangzhou, China uses these spare parts to create customized products. There are issues in achieving the periodic orders to supply the number of fans as the production plan is based on yearly demand of electric fans. The lack of definite pattern in order leaves the gap in assessing the exact material requirement on the short notice. The management team of company is concentrating on the optimization strategy to improve the process of MRP based on process variability involved in the supply, demand and production of Riordian electric fans. A New Process Design for the Production of the Riordan Electric Fans The current process of Riordian Manufacturing's China plant operation is based on the quantity of fans to be produced. The local company is supposed to provide the required stock of motors based on the production forecast. But this method of operation is able to deliver only 93% of the stock on time. The company can opt for alternative manufacturers along with existing unit to meet the forecasted production of motors. This will increase the competitiveness among the manufacturing unit and delivery schedule will not have slippages. There are other options of keeping the readymade supplies of motors as inventory unit in Riordian inventory itself. But it will increase the inventory cost. Since plastic polymer used in electric fans has plenty of supplies, the lower stock of plastic polymer can balance the cost to reduce the financial burden due to extra stock of motors. Flow Chart for Existing Production Process of Riordian Electric Fans In above paragraph, few options have been considered for improving the existing production process of Riordian Electric fans. The key processes involved in the material plan requirements and the supply chain process in China manufacturing unit can improve the efficiency of production plan in cost effective manner. Lean production using just-in-time system can be very effective in operation processes along with better strategic planning for meeting the demand of customer. A supply chain for the electric fans The Supply Chain Management process is at the very center of all the core operational processes of a company. It plays the role of a central nervous system regulating the product flow by managing the associated information flow that runs through a company. It has very strong linkages with major core processes like product development management, purchasing management and customer relationship management. For instance, the linkage between the Riordian Electric fan development management process and the Supply Chain Management process is bi-directional: on one side, the product development process feeds the Supply Chain Management process with the electric fans introduction plans and engineering change notices on bill of materials and routings, while in return the Supply Chain Management process provides the product development process with the supply chain constraints that need to be considered when scheduling the development of fans, in order to make sure that these products will hit the market at the right time. It will provide the Riordan Manufacturing an edge in the market over other rival companies. (Chase, 2006). Outsourcing is one of the approach to offshoot the responsibility and decision criteria to other companies which can take care of the several components of the supply-chain. The inventory management process can reduce the cost of operating firm’s own distribution center from remote location which is huge relief in handling the logistics (Polakoff, 2009). Global product sourcing and mass customization is also one of the feasible options which provides the procurement process with the future purchasing requirements that have been derived from the demand and production plans, while the procurement process provides in return visibility on supply constraints – in other words quotas imposed by suppliers – that need to be considered to generate valid supply chain plans. It also reduces the cost of procurement which is available at lower price in other countries. â€Å"Companies must turn a resilient supply chain into a competitive advantage† (Industrial Week, p. 0, 2009). The supply chain process can concentrate on inventory management process in the system to fulfill the order requested (Chase, 2006). Riordan focuses on management of inventory from raw material to completion of finished product. It is necessary for tracking the quality and need of inventory in timely manner to extract optimum performance from supply-ch ain process. The network topology of supply-chain should be well-connected in identifying the adequate supply of materials for production of electric fans as well as forecasting the future production sales (Chase, 2006). The categorization of product helps in ordering the right amount of parts from the concerned supplier. The improvement in measurement process is deciding factor in raising the customer satisfaction index with sufficient cost reduction which is the primary objective of the Riordian business strategy. A production forecast for the Riordan electric fans The plant’s production forecast is based on the theory of moving averages. China’s manufacturing unit takes care of electric motors and plastic polymers required for production of fans. The demands for next year production are calculated on the basis of average sales for the last three years which is projected for the coming year (Riordan, 2006). This plant also takes care of customized version of electric fans for individual customer on small scale. The estimation of cost for planning, scheduling, production and delivery is based on order requirement of yearly production rather than forecasted early to meet the demands in effective manner. (Riordan, 2006). These products are supplied to US customers. Adoption of lean production process is supposed to be the best business strategy to respond to the market needs to introduce the right product at right time in right place with right quantity to follow perfect workflow of execution by reducing waste and flexibility to respond to the changes (Shields, 1999). An Implementation Plan for the Riordan Electric Fans [pic] Plan for Lean Production can be implemented in two phases. First phase will be called Project A which is duration of implementation for pilot project. It has been divided into four tasks. Task A1 will consist of team formation and top management approval with basic outline for project and definition of roles and responsibilities for the implementation of project. Task A2 consists of selection of tool for implementation for pilot project which will be used in Phase 2 also for Project B. Training on tools and requirement gathering for the lean production in China plant will happen between 19th February, 2010 and 18th March, 2010. Task A3 consists of actual implementation of Lean production applying JIT from 26th March, 2010 to 24th April 2010. Total quality management process is under Task A4. It will be the duration of quality control and troubleshooting in production support. Project B will be the actual implementation of Lean Production in the China Manufacturing plant on the holistic basis. It will follow similar process to pilot project A. Task B1 will be the extension of pilot project in real production environment which will require gathering of requirement for workshop between 19th March, 2010 to 14th April, 2010. Task B2 consists of implementation of functionality using JIT system from 16th April, 2010 to 12th June, 2010. Task B3 of TQM and maintenance will happen between 16th May, 2010 and 14th July, 2010. A Cover Letter detailing how you will coordinate aggregate operations planning and TQM for the Riordan electric fans Date:- Sender’s Address:- Recipient’s Address:- Dear CEO, We are pleased to introduce the proposal for implementation of Lean production and TQM for improving the Process Design of Riordan Manufacturing. There are various options to track the current operational process in the firm. The selection of right tools for Lean Production and quality can provide insight regarding the material requirement planning and strategy to meet the demands of periodic order besides the current forecasting based on yearly demand. There will be two phase of implementation. Pilot project will identify all the bottlenecks in the process of forecast demand and production plan to achieve the balance to satisfy the quantity of Riordian electric fans ordered by the customer. The final implementation will extrapolate the results of pilot project to forecast the demand of next year in optimal way. Defect prevention, quality issues, enhancement in production process, cost reduction and other project parameters will be captured by applying the concepts of six sigma using pareto charts and other relevant statistical measurement analysis. Please let me know your feedback on the proposal. If there are any changes required or suggestions for altering the structure, please e-mail me [email  protected] com or call me at XXX-XXX-XXXX. Sincerely, ——————- References Chase, Richard B. , Jacobs, F. R. , & Aquilano, Nichlas J. (2006). Operations management for competitive advantage (11th ed. ). New York: McGraw-Hill. Krajewski, Lee J. , & Ritzman, Larry P. (2005), Operations Management: Processes and Value Chains. Upper Saddle River, New Jersey: Prentice Hall. Shields, T. (1999). Tutorials – lean production / lean manufacturing. Defense Aquisition University. Retrieved September 23, 2009, from http://www. dau. mil/educdept/mm_dept_resources/navbar/lean/01rdg-lean. asp University of Phoenix (2009). Riordan manufacturing virtual organization. Retrieved September 23, 2009, from Apollo Group, Inc. , Week Four, OPS571- Operations Management. ———————– Order for plastic polymer from local supplier N END Produce the Riordan Electric Fan Is plastic polymer available? Use the motors for manufacturing Order the no of motors required for meeting the supply Is supply of Motors enough? Manufacturing of Electric Fans at Riordan START Y Y N Riordan Manufacturing They are a company they will strive to keep focus on what is important and to continue to create trainees as they are needed to continue to compete against rivals they have and to show how they can perform. Ordain Manufacturing is a company focused on being the leader in manufacturing polymer materials for companies like automotive and aircraft parts manufacturers and beverage makers and bottlers. Achieving and maintaining a healthy profit helps the company ensure that they have enough financial strength, and the right amount of employees available for sustained growth.Based on what they currently manufacture and market to and their goals the company Is Implementing a differentiation focus strategy. In the differentiation focus strategy, Ordain alms to set themselves apart from any competitors within all of their target market segments. The specialized needs of these segments mean that there are opportunities to provide products that differ from competitors who may be trying to targe t a broader group of customers. Ordain has already made some strides in expanding their operations globally with the acquisition of the China plant in 2000.The company should continue using the differentiation focus strategy to improve the innovation and sustainability of the business. If Ordain stays on track with providing new polymer products to meet the current and future needs of its customers as well as attracting new clients with those Innovations. It will help to ensure the future success of the company. Ordain Manufacturing Is a worldwide plastics manufacturer that employs more than 500 people. Ordain manufactures products such as plastic beverage containers, custom plastic parts in its plants in China.The company's mission incorporates in remaining a leader in the plastic industry and staying focused on identifying industry trends (Ordain Manufacturing, 2012). Ordain promised to produce quality by exercising Six Sigma ideas and surpassing ISO 9000 standards allowing the co rporation to produce the remedy for customers' requests instead of the problem. The achievement of Ordain Manufacturing rests within its knowledgeable employees and braced by an innovative and team openness work environment.The first key factor that provides Ordain a competitive advantage Is Its strategic planning. Strategic planning permits the company to malting a competitive advantage above Its competitors because the organization have the knowledge track trends and produce new and creative reduces. Ordain Corporation offers innovative products to companies in the meal Title Ana Department AT Detente. I Nils Detent TTS ten company Dye performing business as a one-stop company for customers who have several demands.Ordain research and development team produces unique designs and merchandises produced for the future such as a pyramid shaped bottle. The pyramid bottle revolutionized the industry, as Ordain possesses exclusivity (Ordain Manufacturing, 2012). Developing a special prod uct like the pyramid bottle permits the Ordain Company to sustain a competitive advantage. One more initiative for the company comprise of establishing environmentally friendly practices within the corporation.As the pressure to be environmentally friendly rises, Ordain has tackled the challenge and created a plan to aid the environment. Like Wall-Mart, going green is a movement forward with concern to Radian's social obligation and becoming environmentally friendly holds benefits for plastics companies. Areas that Radian's business strategy would be affected in the global market would be creating a PEST analysis to determine different aspects of the area they were considering expanding. A PEST analysis is an analysis of the environment's politics, their economy, and any technological trends in the area.Global marketing plans would be key elements in a global strategy. The plan would decide on the countries and even the means to concentrate their activities. Building up good loyal c ustomer support would be involved in these activities. Ordain would also have to investigate the financial aspect of global expansion. The company would have to determine that the necessary funds would be available for the expansion and also that the necessary employees would be available for training purposes in the new country. Riordan Manufacturing The company was founded by Dr. Riordan, a professor of chemistry he started Riordan plastics, Inc in 1991. Riordan Manufacturing is a global plastics, medical supplies, stents, automotive parts, appliance manufacture's parts, airplane parts, and beverage containers manufacturer. Riordan has 500 employees with a projected annual earnings of $46 million and a fortune of 1000 enterprises with revenues of $1 billion. Riordan Manufacturing has 4 worldwide locations Albany Georgia, Pontiac Michigan, Hangzhou China, and the company headquarters in San Jose.In the following paragraphs we will be describing formal and informal power structures, the effective organization structures, effects on employee behavior, the characteristics of employee behavior, potential sources, and a evaluation of Riordan Manufacturing. Formal and Informal Power Structures.Riordan Manufacturing is formed by a formal and informal power structures. Riordan, formal power structure was established in the corporation to recognized the organizational chart and legitimate power which correspond to the formal authority that controls organizational resources in the corporation. Riordan informal power is divided into individual departments, each department is led and managed by an employee who has more knowledge than others in that department.The power and political structure of Riordan Manufacturing influence their employees behavior by collaborating and involving certain levels of hierarchy requiring employees to influence their power and political structure with others in the organization to accomplish goals or desired effects and behaviors. Effective Organizational StructureAccording to â€Å"Riordan Tracking And Order System† (Copyright 2003, 2004, 2006  © by Apollo Group, Inc.). â€Å"The head office of Riordan Manufacturer's is in  San Jose, California and it has employed more than five hundred people having other companies in Georgia, Michigan, and China.† Riordan Manufacturin g goal is to instrument a development that will be used by all employees, the organizational structure is right for the operation of bureaucratic structure. This configuration will acknowledge the organization to regulate process across all levels of hierarchy. The advantage of bureaucratic structure includes a minimum duplication of personnel, equipment, and employees who have the chance to talk the same language. Effects on Employee BehaviorThe bureaucratic structure prepares simplicity and consistency in hierarchy. This forms the organizational command and sets prospects to all employees allowing them to remove any insufficiency of knowledge. A fear that most employees face is to be irritated with several levels of hierarchy especially if employees believe that they are not heard or appreciated. The characteristics that influences the corporate culture for the employee behavior in Riordan Manufacturing are integrity, ethics, and compliance. Moreover, the atmosphere that is not co ncrete to employees but with a concept that includes values or beliefs that a company cultivates over time.Corporate culture develop the company’s tasks and strategies, with long-term expectations of progresses in a company’s profit. However corporate culture also comes from a company’s top administration, older companies can develop a culture that may be different from the typically defined business concept. If the company have a strong culture may be possible to get all employees on the same page and make the company grow stronger than before the culture existed. Riordan Manufacturing, will change but also will develop strategies to manages resistance to change, the steps or areas that will be used to develop the change management right involve Capturing and leveraging the desire and optimistic emotion surrounding a change that may prevent resistance from happen.The next one is expect it, the company will Project employees and change management that way resist ance may be less expected. The company needs to address formally will be ready to prepare, manage, and Reinforce the change. Also will be important to identify the root causes, and engage the â€Å"right† resistance managers.Communication PlanIn Riordan Manufacturing, communication is a fundamental to raise the level of understanding implementation of a change. Delivering information is concerning the change successfully as a essential to use several proposals or media resources to transmit the same message and decide who will publicize Riordan Manufacturing need for change. CEO and President, Dr. Michael Riordan is the most efficient communicator.Employees need to hear about the upcoming changes from their direct supervisor. The largest problem is to develop written messages that will describe organizational values and principles, setting expectations for employees to complete strategies, meet expectations, and accomplish organizational goals. The implication should clarify the upcoming change, the process of the change, the responsibility of all employees, and the operations of this modification. Appropriate ChannelsThe following step will clarify communication channels. Riordan Manufacturing directs in United States and China, and as a result arranging face-to-face communication is moderately difficult. In addition to the development of advance technology Riordan Manufacturing can use the internet, e-mail, online meetings, and meetings to communicate the approaching modification.Potential BarriersThe preliminary communication requires a mechanism to discover potential paths of resistance to benefit employees with their surveys or assessments allowing leadership to establish how each employee obtain the message including the issues of the employee throughout the development stage. An example, the struggle to change may be provoked by the conflicting message.Employees will question the development process or challenge. That is why it's important for ma nagement team to be consistent with the way they communicate towards their employees. Alongside, it is an opportunity to control the barriers that block individuals to communicate effectively. A different barrier that is effective to communication is overload information. Once a received message has too much data or is printed in a language hard for the receiver to comprehend the barrier will be ignored. To  prevent the problem the message should be brief and to the point.Riordan Manufacturing change from face to face communication to uses the advance communication like internet, email, and online meetings. this areas may be affect because the communication face to face is more specifically and better expresses with gestures and tone, and the message can be well deliberated, instead with this recently change the communication can be misunderstood. With an email it may create confusion by the way is read. Riordan find the need from the change because is really hard to travel to chi na frequently to discusses different themes and issues that require quickly respond, also because is more easy to send an email with an answer about a minimum problem and discusses the new ideas over an online chat or meeting, Managers will compromise to take visits to china to once an while to discuss important data that requires specific attention.

Diversity And Cultural Diversity - 1198 Words

According to Betancourt, Green, Carrillo Ananeh-Firempong (2003) cultural competence refers to understanding the importance of social and cultural influences that a minority group may have as an inherent trait. The authors also affirmed that a cultural competent system acknowledges, integrates and incorporates the relevance of culture, evaluation of cross-cultural relations, , and adaptation of services to meet culturally unique needs(pg.294). Diversity and cultural competence are two main concepts that are essential to address and take action to incorporate minorities with the main goal to have citizen engagement. Citizen engagement which is defined as the ability, and incentive for regular citizens to gather together, discuss, and be†¦show more content†¦These policies are a translation and interpretation policy, outreach ad public engagement policy, contracting, equity, and workforce equity (King.2015.pg.170). theory of representative bureaucracy, a theory that maintains bureaucratic power can be made more re- sponsive to the public if the personnel who staff adminis- trative agencies reflect the demographic characteristics of the public they serve theory of representative bureaucracy, a theory that maintains bureaucratic power can be made more re- sponsive to the public if the personnel who staff adminis- trative agencies reflect the demographic characteristics of the public they serve theory of representative bureaucracy, a theory that maintains bureaucratic power can be made more re- sponsive to the public if the personnel who staff adminis- trative agencies reflect the demographic characteristics of the public they serve (Denhardt and deLeon 1995; Krislov 1974; Krislov and Rose theory of representative bureaucracy, a theory that maintains bureaucratic power can be made more re- sponsive to the public if the personnel who staff adminis- trative agencies reflect the demographic characteristics of the public they serve (Denhardt andShow MoreRelatedDiversity And Cultural Diversity1288 Words   |  6 PagesCultural diversity is defined as â€Å"the existence of a variety of cultural or ethnic groups within a society† (Google diversity). 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Employees may have problems among themselves which need attention from managers and managers alsoRead More Cultural Diversity Essay480 Words   |  2 Pages Cultural Diversity: Campus Climates and Classroom Instruction American Society has been and continues to become increasingly mixed, complex, and variegated in its cultural practices and ethnic make up. However, the state schools have fallen short of race goals established thirty-one years ago in a desegregation case now known as Geier v. Sundquist. The University of Tennessee at Knoxville has notoriously had one of the worst recruiting efforts for diversifying undergraduates. This realization makesRead MoreCultural Differences And Cultural Diversity1993 Words   |  8 PagesThose participants were drawn from various ethnicities that would include Asian, Black American, White Caucasian, and American Indian. According to Brunner (2005), he confirmed that â€Å"subjects of any studies that would relate to cultural differences and cultural diversity would include those people who belonged to their ethnic origins† (p. 28). Consequently, those participants were equally drawn from different countries in the world to participate in the study (p . 28). A majority of the respondentsRead MoreA Cultural Diversity Training Program1213 Words   |  5 PagesWith many organizations expanding and becoming more global organizations, whose businesses deal with other countries, cultural diversity becomes more challenging. That is why it is important for organizations to create a cultural diversity training program to encourage employee from different backgrounds to come together and learn each other s belief system which can enhance the organization s ability to problem-solve. To do this successfully an organization needs to create an organizationalRead MoreReflection Paper On Cultural Diversity1815 Words   |  8 PagesFinal Reflection Paper During this summer semester, I have learned many important skills concerning my internship at Retreat of Lancaster County. These skills can be divided into four categories - social and cultural diversity, helping relationships, group work, and assessment. Retreat of Lancaster County is an inpatient drug and alcohol rehabilitation center with both rehab and detox levels. At this location, I have been able work with patients entering recovery for alcohol use, heroin use, prescriptionRead MoreGraduation Speech : Cultural Diversity1316 Words   |  6 PagesWhen I originally set out to start this project, I started out wanting to explore how books could be used to address diversity in the classroom in terms of the students’ cultural backgrounds. After spending time in my classroom, I came to the realization that investigating this question would be a challenge, due to the fact that I was only able to observe a handful of situations where students interacted with books, much less b ooks that included aspects of culture. In my classroom, books that incorporatedRead MoreCultural Diversity And Team Performance Essay1330 Words   |  6 PagesThe journal paper ‘Cultural diversity and team performance: The role of team member goal orientation’ by (Pieterse, Van Knippenberg Van Dierendonck,2013) is to investigate the members goal orientation in the relationship between performance and cultural diversity. The contribution of Pieterse, Van Knippenberg Van Dierendonck (2013) is that they have developed and test the theory under the CEM model on how achievement setting stimulates the team member goal orientations that affect performanceRead MoreThe Importance Of Cultural Diversity On Education1383 Words   |  6 PagesThe Importance of Cultural Diversity In Education It is Carmen’s first day in her very first English speaking classroom, ever. She is beyond nervous, petrified of what the first day in her new classroom might entail. As the clock approaches 8 AM, a ton of questions are running through her head. Should I say â€Å"hi† or â€Å"hello† to my classmates? What if they can hear my accent? What if they can smell the chorizo my mom packed in my lunch? What was the little girl’s name I just met outside? What if the